Projects
Thomas'
This was a MAIP summer project.
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The ask: Create a year-long campaign that gives Thomas' a fresh appeal to Hispanic moms.
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The solution: My group gave Thomas' a fresh appeal to their target audience by meeting them at the grocery store. Therefore, providing a whole new in-store experience for Hispanic moms that also included social media influencers and experiential marketing.
Digitas: Asian Untold
This was a MAIP summer project.
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The ask: develop what phase two of Digitas Asian Untold could become.
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The solution: My group built out phase two of Digitas Asian Untold by giving a rebrand in addition to college tours, experiential and more.
Home Buddy Business Plan
This project was created In my senior-level small business management class taken at California State University Long Beach.
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The ask: Create a business plan for any type of business.
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The solution: We created Home Buddy! A home furnishing app and website with a twist. Home Buddy lets businesses list furniture for sale and the twist is allowing consumers the ability to see their desired furniture in their home with a simple scan of the room and the use of augmented reality.
Link to presentation here.
Pointers E-commers Business
This project was created In my senior-level information systems class taken at California State University Long Beach.
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The ask: Create an E-commerce based business.
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The solution: We created Pointers! An app where all sports enthusiasts alike can submit videos to current and former professional athletes and coaches in a variety of different sports to get pointers on how to be the best athlete possible.
Indoor Recess X Color of Change
Project Manager
Selected from 400 applicants to compete in a 2-week virtual ad campaign competition as a Project Manager. My team and I tackled a client brief from Color of Change, a nonprofit civil rights advocacy organization.
The ask: Create a campaign that will
push university administrators
to strengthen their policy on
campus hate crimes and act on them.
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The Solution: We aimed to show the power of numbers that Gen-Z has to influence and elicit action from organizations. Our #TrueColors campaign gives these students a platform to do just that.
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Teammates: Manny Reyes, Cristal Gomez, Nikki Mendez, Shannon Wong, Jessica Board, Ingrid Wu, Ellis Hudson, Amberly Wong, and Blake Rozas.
*This was spec work done for Color of Change via Indoor Recess
Boeing Organization Proposal
This organization proposal was created for Boeing in a management organization theory class.
The Ask: Create a proposal for a company that could use a change in their Organizational structure.
The solution: strategically add ethics and training to Boeing's organizational structure. This change would act as a preventive measure in regard to their previous 757 Max issues.
Tesla
This project was created In my junior-level principles of marketing class taken at California State University Long Beach.
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The ask: Create a marketing campaign for a company in any industry that was currently or has previously been through public relations issues.
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The solution: Use creative strategy to market to millennials while simultaneously increasing demand, sales, and getting millennials interested in purchasing.
MotorTrend Car Spotting
This project was created In my junior-level principles of marketing class taken at California State University Long Beach.
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The ask: Create a marketing campaign for the official roll out and release of the first-ever car app and game that uses artificial intelligence.
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The solution: Use a creative strategy to develop the app’s artificial intelligence that will be appealing to their target demographic of millennial car enthusiasts.
